Hope is a Game Changer

Designed, implemented and branded the nonprofit initiative HOPE IS A GAME-CHANGER PROJECT for founder-philanthropists Sting and Bobby Sager as a means to deliver the first-ever indestructible soccer balls to kids in war-torn areas around the world.

Created a sustainable funding model through the sale of Sager’s book The Power of the Invisible Sun.

Throughout Africa and other parts of the world, fully deflated balls and garbage tied together with string can be seen being kicked around by kids at play. The Hope Project’s goal is to deliver indestructible soccer balls through powerful programs that use soccer as a means to teach kids about HIV prevention and a variety of life skills, including effective teamwork-building.

Built partnerships with international sports and education NGOs to maximize impact and minimize duplication of efforts.

Worked with Polaroid to launch a long-term philanthropic partnership.

Promoted the project to direct target demos through print, new media, and television including ABC World News Person of the Week, The Today Show, Washington Post, Reader’s Digest, Vanity Fair and Huffington Post.

Project has resulted in the delivery of tens of thousand of indestructible soccer balls throughout Africa, Haiti and the Middle East to date.